6月17日上午，由必发9988集团运营与供应链管理研究所、虚拟商务研究中心发起的运营与虚拟商务研究论坛系列之二在三教三阶上举行。来自Purdue大学的J. George Shanthikumar教授作了关于题为"Revenue Management with Negotiation”的讲座。徐燕翼教授主持了本次报告会。Purdue大学的冯奇教授以及必发9988集团管理科学与工程系的部分师生参加了本次报告会。 

        Shanthikumar教授的论文在有限销售周期的框架下，考虑了一个拥有固定产品数量的销售商，面临异质买方，每个买方对于产品有着不同的估价水平。与之前的相关研究不同，在这篇论文中，销售商可以根据当前产品的库存水平以及销售周期的剩余时间，来动态地选择take-it-or-leave-it产品定价策略或者与到来的买方进行讨价还价（bargaining）来确定产品的销售价格。论文分析了销售商应当如何在take-it-or-leave-it产品定价策略与讨价还价（bargaining）策略之间进行切换，哪些因素会对销售商的最优策略产生影响。
Shanthikumar教授的报告引起了与会师生的广泛兴趣，研究所老师和Shanthikumar教授进行了深入而有益的讨论。


报告人简介：

J. George Shanthikumar joined the Krannert School as the Richard E. Dauch Chair in Manufacturing and Operations Management in 2009. Before joining Purdue, he was a Chancellor’s Professor of Industrial Engineering and Operations Research at the University of California, Berkeley, CA. His research interests are in integrated inter-disciplinary decision making, model uncertainty & learning, production systems modeling and analysis, queueing theory, reliability, scheduling, semiconductor yield management, simulation, stochastic processes, and sustainable supply chain management. He has written or written jointly over 300 papers on these topics.

He is a member of the editorial advisory boards of Asia-Pacific Journal of Operations Research and IEEE Transactions on Automation Sciences and Engineering, is an area editor for Journal of the Production and Operations Management Society and an associate editor of Probability in the Engineering and Informational Sciences. He was a member of the editorial advisory board of Journal of the Production and Operations Management Society, was a co-editor of Flexible Services & Manufacturing Journal, area editor for Operations Research Letters and was an associate editor for IIE Transactions, International Journal of Flexible Manufacturing Systems, Journal of Discrete Event Dynamic Systems, Operations Research, OPSEARCH, and Queueing Systems: Theory and Applications.