讲座时间：2013年10月11日上午9:30-11:30
讲座地点：三教102
讲座人：Dennis B. Arnett, Professor
讲座题目：Publishing in Academic: Good Theory, Good Writing, and Good Sense
邀请人：景奉杰教授
邀请部门：营销科学研究所、工商管理系

演讲人介绍：
Dennis B. Arnett is the John B. Malouf Professor of Marketing at the Rawls College of Business, Texas Tech University. He is also Professor of Marketing at Buskerud University College in Hønefoss, Norway.

Dr. Arnett’s research focuses on three interrelated areas:
(1) competition theory and its implications for marketing theory and practice,
(2) relationship marketing theory,
(3) theory related to sales and sales management practices.

His research appears in the Journal of Marketing,Journal of Marketing Management,Journal of Public Policy and Marketing, Journal of Retailing, Journal of Marketing Theory and Practice, Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Industrial Marketing Management, and others.

He is the recipient (with Shelby D. Hunt and Sreedhar Madhavaram) of the 2007 Emerald Literati Highly Commended Award for their article that appeared in the Journal of Business and Industrial Marketing.