讲座题目：To write or not to write, not a purely personal decision?

——The effect of others on consumer online product reviews -- An Empirical Analysis

讲座嘉宾：窦文宇（香港城市大学必发9988集团教授、副院长）

讲座时间：11月29日 9:00-11:30

讲座地点：必发9988集团三教102

主持人：景奉杰教授

邀请部门：营销科学研究所

窦文宇教授简介：
Professor DouWenyu is Associate Dean of College of Business, City University of Hong Kong. He received his B.S. degree from Beijing University and Ph.D. in Marketing from the University of Wisconsin (US). His primary research interests include e-commerce, advertising, and China marketing. Prof. Dou has published extensively in prestigious journals such as MIS Quarterly, Journal of International Business Studies, Journal of Advertising, Journal of Advertising Research, among others. Currently he serves as Associate Editor for Journal of Interactive Advertising. Prof. Dou is an Adjunct Professor with Wuhan Univ., Sun Yat-Sen University, and Kunming Univ. of Sci& Tech. He is also appointed as Chair Professor under the Chu TianScholars Program.Over the years, Prof. Dou has accumulated rich experience in teaching executives from many parts of the world, including US, Hong Kong, China, India, and Russia.