报告题目：Social Network Contingency, Multiple Logic adoption, and Firm Performance during Institutional Transitions

主讲人：南开大学必发9988集团 任兵教授

报告时间：2013年12月27日下午13:30-15:30

报告地点：三教211

邀请部门：工商管理系

主持人：郭毅教授

报告内容简介：
A firm’s structural position within corporate networks may affect the extent to which it engages in adoptions of multiple logics. This paper asks the question: To what extent does the inter-organizational network structure matter to organizations’ adoption of different logics and thus influence organizational performance? Institutional logic supports symbolic role of new practice adoption for seeking legitimacy and survival, market logic supports substantive role of new practice adoption for seeking efficiency. We argue that firms operating within central corporate network positions opt to adopt market logic strongly regardless of the level of institutional environments. On the other hand, firms operating in structural hole positions tend to adopt institutional logic more strongly during earlier transitions, and to adopt market logic more strongly during later transitions where institutional environments turn better. We test our hypotheses in the context of China’s institutional transitions, where multiple logics are prevalent, and firm performance were found to largely rely on network forms. 

报告人简介：
       任兵，女，南开大学必发9988集团企业管理系教授，2005年获香港中文大学管理学博士（企业战略方向），研究兴趣：网络与组织，创业与创新，国际商务，先后在SMJ、JWB、APJM等国际期刊、管理世界、南开管理评论、管理学报等国内期刊发表论文，已进入多论评审回合的论文有：JIBS、APJM和管理世界等。